Another Logo Redesign

  As it turns out the logo I had designed last night was not up to scratch. However with a week to go before the OGR I do not believe there is time, along with everything else, to design a very different brand logo. I was therefore drawn to tweak elements of what had been designed such as the hue, the intensity and the font and icon sizes.

Logo Design Refinement

  Today I looked at polishing up Forge Studios' logo/title. I had initially looked into the idea of looking like metal, something that would genuinely look straight out of a gorge or smithy's mould. When it came to lighting I had the idea come to be that the light could be centred around the glow of the O. And to give more definition I added some edge lights within the interior of the letters.

  I chose to work on this one because this was the typeface the group was most agreed-upon with using. The flat-colour design looked a little formal so one of the aims of the name design was to inject some creativity back into the studio's visual design.

Logo Progress

  This morning I spent a little time investigating font styles for the studio's logo. It would be nice to make this shiny and embossed, like something made out of cast iron. But before we get to that phase we first need to work out the font we are using.

  The one thing we could agree on was our O would be a diamond with a furnace or fire in the middle. This served as the basis of what fonts would suit our style as the various fonts would have to compliment the shape.

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  I have investigated various thicknesses and degrees of condensing, as well as looking to see if our style suits a thick heavy blocky font or something more carved and refined. The last two I experimented with the diamond being larger than the font to see if it could fit. 

Logo Design Progress

    Currently development is underway of the group's logo. However today, while we have made some progress into what it looks like, there is currently disagreement, currently revolving around how to use the diamond and bar underneath the logo.

    Vlad's original idea was to replace the 'O' of 'Forge with a brazier. I opted to make a more streamlined redesign. 

    The redesign I made had the O with what was supposed to be a furnace inside.

    A second idea was thicker letters to relate to how forges tend to be have big thick walls to contain the heat inside of them. When presented, it was suggested that something could be done about the line underneath.

    Vlad presented another suggestion, where the diamond was a circle and the line struck through the word.

    Another revision. This time the word was set on the line with the diamond. However there was concern that this design was too busy.

A design that explored the diamond being absent. When presented there was the question of if the line was needed or if it cluttered up the logo, as the diamond was intended to represent the four of us. However, it is possible that the O draws attention to the homophone "four" within the name.

An underline-less version of the logo. However without the diamond it is possible this logo may not be eye-catching enough save for the furnace in the centre. Although because of the colour palette (based on thumbnails) there is question about whether this actually looks like a sunset. Although in some respects the Sun is a furnace 1 million kilometres in diameter.